SPAM-like symptoms (or ‘How to effectively get people to start ignoring you’)

SPAM and the SPAMaholics (or robots) who send it are and always have been nothing short of a plague of annoyance, so using it as an actual PR tactic to spread information or gain attention must -clearly- be done with great care… or else you end up with a charming blog post like this one from WIRED magazine’s Editor-in-CHief which begins:

“I’ve had it. I get more than 300 emails a day and my problem isn’t spam (Cloudmark Desktop solves that nicely), it’s PR people. Lazy flacks send press releases to the Editor in Chief of WIRED because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching…”

FULL POST HERE

-PJT