A tragic tale ripped straight out of Yahoo! News:
“The Federal Communications Commission is proposing a $4,000 fine against Comcast Corp. for airing a pitch for a sleep aid without telling viewers that the spot was financed by the maker of the product.
The fine was in response to a complaint by the Center for Media and Democracy, a media watchdog group, which said it marks the first time a company has been sanctioned for airing a “video news release,” a type of programming it dubs “fake news.”
A video news release is a sponsored public relations video that mimics actual news reports. Such programs are common in broadcasting and are usually offered to news shows for free.”
The Center for Media and Democracy states on their site:
“The FCC’s action against Comcast is precedent setting. It firmly rejects the public relations industry’s argument that no disclosure is needed if television stations are not paid to air VNRs. Hopefully, the FCC will soon address the nearly 140 other undisclosed VNR broadcasts that were documented in CMD’s two reports, ‘Fake TV News‘ and ‘Still Not the News.’”
-PJT
1 response so far ↓
Brendan // September 25, 2007 at 3:12 pm
Help Create Democracy 2.0
Week Released: September 17-21, 2007
The Millennial Generation, including myself, is interested in being an
active part of changing public policy. This interest led me to be a part of
Mobilize.org¹s Democracy 2.0 Campaign.
On July 4, Mobilize.org began the Democracy 2.0 project to call attention to
the ways that our democratic process and institutions are properly serving
and failing to serve the interests of Americans, specifically young
Americans. The purpose of Democracy 2.0 is to call attention to the main
problems of our current political system, highlight the distinct
characteristics of the Millennial Generation, and provide guidelines for
change to help cultivate a renewed political process in America.
Currently, our political system is trying to manage a 21st century society
with 18th century political institutions. Democracy 2.0 will upgrade our
current political system, empowering citizens to identify community
problems, propose solutions, be a part of the implementation of these
solutions, and change the way politics is done in this country.
To begin this endeavor, Mobilize.org asked a series of questions and
collected data from youth, ages 16-30 that will be reviewed and evaluated by
Democracy 2.0 Ambassadors at the Democracy 2.0 Summit on October 3, 2007,
with the intention of releasing the Democracy 2.0 Declaration of Our
Generation. The Declaration of our Generation is a short statement of
principles describing a citizen-centered approach to democracy. The
Declaration will focus on three themes: 1) What currently works and what
does not work in our democracy; 2) What defines our generation; and 3) What
Democracy 2.0 should look like.
The Declaration will call attention to areas in which the government is
succeeding and failing to serve the public interest, highlight the unique
and defining characteristics of our generation, and provide guidelines that
will serve as a call to action for American citizens to help create this
renewed form of democracy.
I wanted to mention this opportunity since every posting here has an
interest in this. Mobilize.org is looking for people who want to serve as
Democracy 2.0 Online Ambassadors to be a part of the drafting process. If
you have any questions, please shoot me an e-mail at brendan.chan@mail.utexas.edu.