“By and large, heads of companies and their communications departments, representing various degrees of bigness, ignore blogs…” BUT “If bloggers can effect the ratings of stocks, sway investors from buying or selling, or even drive money into the private sector, then they’re worth some attention and bridge-building.”
Full post HERE at Cheezhead. Cheezhead author Joel Cheesman, president of HRSEO and Oaseo, is one of the most widely-read bloggers on emerging recruitment issues in the world.
-PJT
Categories: Uncategorized
The findings of the European Communications Survey 2007, conducted by the European Association of Communication Directors, revelaed that the majority of communicatons professionals had studied other subjects-
Quoted from the report by Prof. Miriam Meckel and Christian Fiesler in the report summary:
“On average, the participating European communication professionals had been professionally active for 15 years, 10 of which in the field of communication. Before their current position, 28 per cent had worked in Public Relations, 22 per cent in Marketing and Advertising and a further 18 per cent in Journalism. Educational experiences were similarly homogenous: 90 per cent of all participants reported an academic degree, a majority of these equivalents to a master’s degree. The most common subjects studied by European communication professionals included Business and Economics (25 per cent), Social Studies (23 per cent) and Media or Communication Studies (19 per cent). Interestingly, the educational levels could not be proven to have a significant impact on the participants’ job levels. All educational degrees were roughly equally represented at the various job levels. The same can be said for PR-specific training. Although about 80 per cent of the European communication professionals had participated in some kind of PR-specific training (mostly in-service PR training), no clear correlation of the participants’ training experiences and their job positions could be discerned. “
Recently, the Princeton Review released the following:
“Though some colleges offer a degree in public relations, most industry professionals agree it’s unnecessary. Since public relations requires familiarity with a wide variety of topics, a broad education is the best preparation. Any major that teaches you how to read and write intelligently will lay good foundation for a career in public relations. Or, as one PR person put it ‘if you can write a thesis on Dante, you should be able to write a press release.’ Internships are a common way to get some practical experience and break into the field. “
Link to the full text HERE
Thanks for Mike Klein and MyRagan for bringing the report to CD’s attention.
-PJT
Categories: Uncategorized
