“A couple of recent conversations make me believe that the PR industry in many European markets is a pretty comfortable place to be at the moment and that career complacency and conservatism is setting in. Maybe it is a function of my advancing years, but I am amazed that even ambitious young people in the business seem to be viewing their career in very narrow geographic and discipline ways. “I have this position now, and if I do this, I will get my bosses job (or equivalent) in x years and will then earn y”. If you are below the age of thirty (and even more so if you don’t have kids yet) take a bloody risk why don’t you? Go to Asia. Go to Moscow. Go to Dubai. You will learn as much about your culture by being out of it as you will other people’s and you will be SO much more marketable in the future…” – David Brain, President & CEO Edelman Europe
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